Customer Retention

Optimize Your Retention Strategies with Future Customer Lifetime Value

Pinpoint your highest and lowest lifetime value customers across every segment so you know where to direct your spend and efforts.
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Get Unprecedented Insights into Your Customer Segments

Zodiac automatically segments your entire customer base using Future Customer Lifetime Value so you can execute targeted retention strategies.

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Go Deeper with Advanced Customer Segmentation Options

Divide your customer base into micro-segments based on characteristics derived from their customer lifetime value.

Customer Retention - Advanced CLV Segmentation

High Value Customers: Split by frequency and basket size: Keep your high-frequency buyers happy with consistent messaging, and time your retargeting carefully to avoid annoying seasonal buyers, infrequent shoppers, and resellers.

Medium Value Customers: Split by probability of churn: Reduce churn by identifying less active buyers and reaching out with targeted promotions.

Lowest Value Customers: Split by potential value: Offer your best promotions to customers with the highest potential lifetime value.

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Execute on Segment Insights

Once you have retrieved your predictive data, you can act on it with Zodiac’s integrated toolsets, which include Facebook, Google, marketing automation, and business intelligence capabilities.

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Apply additional attributes (app or content downloads, loyalty program participation, demographics, etc.) to retarget any segment.

Find “Falling Angels” (declining high-value customers) and re-engage them before they churn.

Find “Underachievers” who could be spending more according to those with a similar persona.

Retarget potential customers when they are in the market for a purchase.

Seamlessly integrate Zodiac’s CLV data into your CRM or BI tool to streamline workflow. Automatically populate retargeting lists for export into any campaign system.

Related Customer Acquisition Resources

  • Wayfair and Overstock Analysis

What We Hoped the Business World Would Learn from Our Wayfair and Overstock Analysis

October 24th, 2017|0 Comments

Zodiac co-founders Dan McCarthy and Peter Fader describe the lessons around valuing customer bases that businesses should take away from their Wayfair and Overstock Analysis.

  • Customer-Based Corporate Valuation

How a Firm’s Customer Base Determines its Value: Examining Overstock and Wayfair

September 26th, 2017|0 Comments

Zodiac's Dan McCarthy and Peter Fader use their customer-based corporate valuation methodology to find the fair value of Overstock and Wayfair's stock using publicly available customer acquisition and retention data points.

  • Customer-Based Company Valuation

Is That Multi-Billion Dollar Company Valuation On Target? Here’s How You Can Find Out

August 21st, 2017|0 Comments

Zodiac's Co-Founder & Chief Statistician shows how customer-based company valuation can differentiate unicorns from unwise investments by analyzing Blue Apron's addiction to acquisition.

Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

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