Customer Retention

Optimize Your Retention Strategies with Future Customer Lifetime Value

Pinpoint your highest and lowest lifetime value customers across every segment so you know where to direct your spend and efforts.
Customer Retention - Segment Customer Insights - Search Icon

Get Unprecedented Insights into Your Customer Segments

Zodiac automatically segments your entire customer base using Future Customer Lifetime Value so you can execute targeted retention strategies.

Customer Retention - Segmentation Options - Segment Icon

Go Deeper with Advanced Customer Segmentation Options

Divide your customer base into micro-segments based on characteristics derived from their customer lifetime value.

Customer Retention - Advanced CLV Segmentation

High Value Customers: Split by frequency and basket size: Keep your high-frequency buyers happy with consistent messaging, and time your retargeting carefully to avoid annoying seasonal buyers, infrequent shoppers, and resellers.

Medium Value Customers: Split by probability of churn: Reduce churn by identifying less active buyers and reaching out with targeted promotions.

Lowest Value Customers: Split by potential value: Offer your best promotions to customers with the highest potential lifetime value.

Customer Lifetime Value Insights - Light Icon

Execute on Segment Insights

Once you have retrieved your predictive data, you can act on it with Zodiac’s integrated toolsets, which include Facebook, Google, marketing automation, and business intelligence capabilities.

Zodiac Metrics - Customer Acquisition - Software Integrations

Apply additional attributes (app or content downloads, loyalty program participation, demographics, etc.) to retarget any segment.

Find “Falling Angels” (declining high-value customers) and re-engage them before they churn.

Find “Underachievers” who could be spending more according to those with a similar persona.

Retarget potential customers when they are in the market for a purchase.

Seamlessly integrate Zodiac’s CLV data into your CRM or BI tool to streamline workflow. Automatically populate retargeting lists for export into any campaign system.

Related Customer Acquisition Resources

  • Customer-Based Company Valuation

Is That Multi-Billion Dollar Company Valuation On Target? Here’s How You Can Find Out

August 21st, 2017|0 Comments

Zodiac's Co-Founder & Chief Statistician shows how customer-based company valuation can differentiate unicorns from unwise investments by analyzing Blue Apron's addiction to acquisition.

  • Zodiac- Customer Acquisition - Man Eating Bad Pizza

Cheap Pizza and Cheap Customers- Why You Should Stay Away from Both

April 13th, 2017|0 Comments

“Just because it’s cheaper doesn’t mean it’s better.” This is the tagline highlighted in one of Papa John’s latest commercials. The company is taking aim in a clever way at competitors such as Domino’s that [...]

  • Woman Using Tablet in Retail Store

How to Transform Your Acquisition Efforts by Predicting Customer Behavior

February 15th, 2017|0 Comments

In today’s results-driven world, the efforts of marketers are likely heavily focused on hitting acquisition target numbers. The company’s entire growth strategy often hinges on bringing in as many new customers as possible. Increasingly, it’s [...]

Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

request demo