Today's data-driven marketing practitioners have access to more customer data than ever. In this e-book we talk about how marketers can transform their strategies by focusing on a single metric: Customer Lifetime Value.
Many companies are just starting to think about CLV. If they are measuring it, they might not be using this powerful metric to its [...]
If you add up the projected spend of all customers that are expected to purchase again in the next quarter or two, you’ll have [...]