Marketing Budgeting

Spend Smarter When it Comes to Your Marketing Dollars

Zodiac uses advanced customer lifetime value insights to help you create a marketing plan that targets your most profitable customers.
Optimize Marketing Budget - Dollar Icon

Optimize Your Marketing Budget

Accurately identify the channels and customers that have the highest future value.

Customer Behavioral Analysis - Marketing Plan Graph

Spend the optimal amount to connect with your highest margin opportunities and channels rather than blowing out your budget by trying to reach everybody.

Focus on raising margin revenue from those customers with the highest future value.

Determine the appropriate cost per acquisition and cost per click based on expected future transactions and desired rate of return.

Analyze the ROI of major marketing strategies by comparing actual results versus Zodiac’s expected transaction values.

Related Customer Acquisition Resources

The One Thing Your 2018 Marketing Plan May Be Missing

January 25th, 2018|0 Comments

As you build your 2018 marketing plan, you are probably looking to optimize for traditional marketing metrics like CPA, ROAS, and overall conversions. While those are certainly important measures, they become infinitely more valuable and meaningful with the addition of Customer Lifetime Value.

How to Simplify Data-Driven Marketing with a Single Metric

January 9th, 2018|0 Comments

Today's data-driven marketing practitioners have access to more customer data than ever. In this e-book we talk about how marketers can transform their strategies by focusing on a single metric: Customer Lifetime Value.

  • 5 Things to Make Your Startup a Success

Five Things You Need to Know About Your Customers to Make Your Startup a Success

November 27th, 2017|0 Comments

Some of the largest, most successful companies in the world don't know some basic facts and metrics on their customer base. Mastering these metrics will put startup owners ahead of some of their most seasoned competitors.

Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

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