Spend Smarter When it Comes to Your Marketing Dollars
Zodiac uses advanced customer lifetime value insights to help you create a marketing plan that targets your most profitable customers.
Optimize Your Marketing Budget
Accurately identify the channels and customers that have the highest future value.
Spend the optimal amount to connect with your highest margin opportunities and channels rather than blowing out your budget by trying to reach everybody.
Focus on raising margin revenue from those customers with the highest future value.
Determine the appropriate cost per acquisition and cost per click based on expected future transactions and desired rate of return.
Analyze the ROI of major marketing strategies by comparing actual results versus Zodiac’s expected transaction values.
Related Customer Acquisition Resources
Zodiac co-founders Dan McCarthy and Peter Fader describe the lessons around valuing customer bases that businesses should take away from their Wayfair and Overstock Analysis.
Zodiac's Dan McCarthy and Peter Fader use their customer-based corporate valuation methodology to find the fair value of Overstock and Wayfair's stock using publicly available customer acquisition and retention data points.
Zodiac's Co-Founder & Chief Statistician shows how customer-based company valuation can differentiate unicorns from unwise investments by analyzing Blue Apron's addiction to acquisition.
Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.