Marketing Budgeting

Spend Smarter When it Comes to Your Marketing Dollars

Zodiac uses advanced customer lifetime value insights to help you create a marketing plan that targets your most profitable customers.
Optimize Marketing Budget - Dollar Icon

Optimize Your Marketing Budget

Accurately identify the channels and customers that have the highest future value.

Customer Behavioral Analysis - Marketing Plan Graph

Spend the optimal amount to connect with your highest margin opportunities and channels rather than blowing out your budget by trying to reach everybody.

Focus on raising margin revenue from those customers with the highest future value.

Determine the appropriate cost per acquisition and cost per click based on expected future transactions and desired rate of return.

Analyze the ROI of major marketing strategies by comparing actual results versus Zodiac’s expected transaction values.

Related Customer Acquisition Resources

  • Wayfair and Overstock Analysis

What We Hoped the Business World Would Learn from Our Wayfair and Overstock Analysis

October 24th, 2017|0 Comments

Zodiac co-founders Dan McCarthy and Peter Fader describe the lessons around valuing customer bases that businesses should take away from their Wayfair and Overstock Analysis.

  • Customer-Based Corporate Valuation

How a Firm’s Customer Base Determines its Value: Examining Overstock and Wayfair

September 26th, 2017|0 Comments

Zodiac's Dan McCarthy and Peter Fader use their customer-based corporate valuation methodology to find the fair value of Overstock and Wayfair's stock using publicly available customer acquisition and retention data points.

  • Customer-Based Company Valuation

Is That Multi-Billion Dollar Company Valuation On Target? Here’s How You Can Find Out

August 21st, 2017|0 Comments

Zodiac's Co-Founder & Chief Statistician shows how customer-based company valuation can differentiate unicorns from unwise investments by analyzing Blue Apron's addiction to acquisition.

Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

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