Marketing Budgeting

Spend Smarter When it Comes to Your Marketing Dollars

Zodiac uses advanced customer lifetime value insights to help you create a marketing plan that targets your most profitable customers.
Optimize Marketing Budget - Dollar Icon

Optimize Your Marketing Budget

Accurately identify the channels and customers that have the highest future value.

Customer Behavioral Analysis - Marketing Plan Graph

Spend the optimal amount to connect with your highest margin opportunities and channels rather than blowing out your budget by trying to reach everybody.

Focus on raising margin revenue from those customers with the highest future value.

Determine the appropriate cost per acquisition and cost per click based on expected future transactions and desired rate of return.

Analyze the ROI of major marketing strategies by comparing actual results versus Zodiac’s expected transaction values.

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