Big Insights. Bigger Actions: How Customer-Centric Companies Close the Gap Between Priority and Execution
Customer-centric companies focus on future-oriented marketing activities, which require insight into Customer Lifetime Value.
Zodiac's Co-Founder & Chief Statistician shows how customer-based company valuation can differentiate unicorns from unwise investments by analyzing Blue Apron's addiction to acquisition.
The growth in popularity of marketing analytics has led to an explosion of new metrics that (supposedly) capture the effectiveness of marketing activities. But we don’t drive in our rearview mirrors, so why do marketers dwell over what’s already behind them?