Blog

The One Thing Your 2018 Marketing Plan May Be Missing

As you build your 2018 marketing plan, you are probably looking to optimize for traditional marketing metrics like CPA, ROAS, and overall conversions. While those are certainly important measures, they become infinitely more valuable and meaningful with the addition of Customer Lifetime Value.

How to Simplify Data-Driven Marketing with a Single Metric

Today's data-driven marketing practitioners have access to more customer data than ever. In this e-book we talk about how marketers can transform their strategies by focusing on a single metric: Customer Lifetime Value.