Missed the Customer Centricity 2017 Conference? Read this recap by Allison Hartsoe of Ambition Data on transforming into a customer-centric organization.
Customer Lifetime Value (CLV) is the net profit gained from the entire relationship with a customer: past, present, and future. Many companies are just starting to think about CLV. If they are measuring it, they might [...]
“Just because it’s cheaper doesn’t mean it’s better.” This is the tagline highlighted in one of Papa John’s latest commercials. The company is taking aim in a clever way at competitors such as Domino’s that [...]