Data science is a broad (and growing) field with many varied job descriptions, so what companies are looking for in a data scientist may vary somewhat. Learn how to have a great interview from a Senior Data Scientist and CEO at Zodiac.
As you build your 2018 marketing plan, you are probably looking to optimize for traditional marketing metrics like CPA, ROAS, and overall conversions. While those are certainly important measures, they become infinitely more valuable and meaningful with the addition of Customer Lifetime Value.
Today's data-driven marketing practitioners have access to more customer data than ever. In this e-book we talk about how marketers can transform their strategies by focusing on a single metric: Customer Lifetime Value.