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What We Hoped the Business World Would Learn from Our Wayfair and Overstock Analysis

Zodiac co-founders Dan McCarthy and Peter Fader describe the lessons around valuing customer bases that businesses should take away from their Wayfair and Overstock Analysis.

Lifetime Value Office Hours- Questions from Marketers Answered

A few months ago, Zodiac co-founder and Wharton Marketing Professor Dr. Peter Fader did a joint webinar with marketing analytics firm InfoTrust about the basics of using Customer Lifetime Value (CLV) to power your marketing [...]

Here’s How Little Data You Need to Calculate Lifetime Value

You likely already have the data you need to measure the lifetime value of your customer base. If your data is messy or you don't know what to do with it, this post is for you.

By | September 28th, 2017|Categories: behavior prediction, customer lifetime value, Uncategorized|Tags: |0 Comments