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Big Insights. Bigger Actions: How Customer-Centric Companies Close the Gap Between Priority and Execution

Customer-centric companies focus on future-oriented marketing activities, which require insight into Customer Lifetime Value.

By | August 29th, 2017|Categories: customer centricity, customer lifetime value, peter fader, Uncategorized|0 Comments

Is That Multi-Billion Dollar Company Valuation On Target? Here’s How You Can Find Out

Zodiac's Co-Founder & Chief Statistician shows how customer-based company valuation can differentiate unicorns from unwise investments by analyzing Blue Apron's addiction to acquisition.

By | August 21st, 2017|Categories: corporate valuation, customer acquisition, Dan McCarthy|0 Comments

Sending Marketing Back to the Future: Comparing Attribution Modeling and Customer Lifetime Value

The growth in popularity of marketing analytics has led to an explosion of new metrics that (supposedly) capture the effectiveness of marketing activities. But we don’t drive in our rearview mirrors, so why do marketers dwell over what’s already behind them?

By | August 16th, 2017|Categories: customer lifetime value, peter fader|0 Comments