A few months ago, Zodiac co-founder and Wharton Marketing Professor Dr. Peter Fader did a joint webinar with marketing analytics firm InfoTrust about the basics of using Customer Lifetime Value (CLV) to power your marketing strategy. You can listen to it here and view the deck here. We had so many great questions that we [...]
You likely already have the data you need to measure the lifetime value of your customer base. If your data is messy or you don't know what to do with it, this post is for you.
Zodiac's Dan McCarthy and Peter Fader use their customer-based corporate valuation methodology to find the fair value of Overstock and Wayfair's stock using publicly available customer acquisition and retention data points.
Zodiac's Co-Founder & Chief Statistician shows how customer-based company valuation can differentiate unicorns from unwise investments by analyzing Blue Apron's addiction to acquisition.
Missed the Customer Centricity 2017 Conference? Read this recap by Allison Hartsoe of Ambition Data on transforming into a customer-centric organization.
Customer Lifetime Value (CLV) is the net profit gained from the entire relationship with a customer: past, present, and future. Many companies are just starting to think about CLV. If they are measuring it, they might not be using this powerful metric to its full potential. Many companies (even those with internal data science teams) are [...]
Many companies are just starting to think about CLV. If they are measuring it, they might not be using this powerful metric to its full potential. Many companies (even those with internal data science teams) are also measuring it incorrectly. Is your company making any of these mistakes?
If you add up the projected spend of all customers that are expected to purchase again in the next quarter or two, you’ll have the most accurate sales forecast possible! Learn how to use Customer Lifetime Value to take the guesswork out of forecasting . Download Full PDF
Without the right customer data and predictive capabilities, creating an effective retention plan is more like a guessing game than a true strategy. Certain kinds of customers are clearly worth fighting for, while others do not justify the expense required to keep them around. To craft an effective retention plan, you need the right tools [...]
In today’s results-driven world, the efforts of marketers are likely heavily focused on hitting acquisition target numbers. The company’s entire growth strategy often hinges on bringing in as many new customers as possible. Increasingly, it’s the job of the marketing department to make that growth happen. But there’s a problem: How do you know that [...]