Meredith Mejia

About Meredith Mejia

Meredith Mejia is the Director of Marketing at Zodiac. Prior to joining the company, she spent several years marketing B2B software in the employee recognition and incentives industry. She loves creating compelling, understandable content that helps people make better business decisions.

Lifetime Value Office Hours- Questions from Marketers Answered

A few months ago, Zodiac co-founder and Wharton Marketing Professor Dr. Peter Fader did a joint webinar with marketing analytics firm InfoTrust about the basics of using Customer Lifetime Value (CLV) to power your marketing strategy. You can listen to it here and view the deck here. We had so many great questions that we [...]

By | October 5th, 2017|

How a Firm’s Customer Base Determines its Value: Examining Overstock and Wayfair

Zodiac's Dan McCarthy and Peter Fader use their customer-based corporate valuation methodology to find the fair value of Overstock and Wayfair's stock using publicly available customer acquisition and retention data points.

By | September 26th, 2017|

5 Customer Lifetime Value Mistakes Many Companies Make

Customer Lifetime Value (CLV) is the net profit gained from the entire relationship with a customer: past, present, and future. Many companies are just starting to think about CLV. If they are measuring it, they might not be using this powerful metric to its full potential. Many companies (even those with internal data science teams) are [...]

By | May 4th, 2017|

5 Things You Might Be Getting Wrong About Customer Lifetime Value

Many companies are just starting to think about CLV. If they are measuring it, they might not be using this powerful metric to its full potential. Many companies (even those with internal data science teams) are also measuring it incorrectly. Is your company making any of these mistakes?

By | May 2nd, 2017|

Using Customer Lifetime Value to Build the Most Accurate Sales Forecasts

If you add up the projected spend of all customers that are expected to purchase again in the next quarter or two, you’ll have the most accurate sales forecast possible! Learn how to use Customer Lifetime Value to take the guesswork out of forecasting . Download Full PDF

By | March 22nd, 2017|

How to Use Customer Lifetime Value to Create an Effective Retention Plan

Without the right customer data and predictive capabilities, creating an effective retention plan is more like a guessing game than a true strategy. Certain kinds of customers are clearly worth fighting for, while others do not justify the expense required to keep them around. To craft an effective retention plan, you need the right tools [...]

By | March 7th, 2017|

How to Transform Your Acquisition Efforts by Predicting Customer Behavior

In today’s results-driven world, the efforts of marketers are likely heavily focused on hitting acquisition target numbers. The company’s entire growth strategy often hinges on bringing in as many new customers as possible. Increasingly, it’s the job of the marketing department to make that growth happen. But there’s a problem: How do you know that [...]

By | February 15th, 2017|