Acquire New Customers Using Behavior Prediction
Target high value prospects who already share the spending habits of your most valuable customers to transform your acquisition efforts.
Turbocharge Your Customer Acquisition
Discover the best channels for acquiring high-value customers based on accurate lifetime value prediction.
Find out where your best customers came from so you can spend more on those channels.
Supplement attributes such as demographics or behaviors with predictive lifetime value (LTV).
Easily create a Google or Facebook target audience from within Zodiac, allowing you to pursue prospects who look like your best customers.
Optimize Your Acquisition Budget
Find your optimal cost per acquisition and rate of return with predictions of individual future transactions.
Median CLV by Acquisition Channel
Use Zodiac’s CLV models to predict future customer spending by segment.
Get unparalleled insight into how much each customer will spend by acquisition channel.
Maximize ROI by distributing your acquisition budget appropriately for each channel.
Related Customer Acquisition Resources
As you build your 2018 marketing plan, you are probably looking to optimize for traditional marketing metrics like CPA, ROAS, and overall conversions. While those are certainly important measures, they become infinitely more valuable and meaningful with the addition of Customer Lifetime Value.
Today's data-driven marketing practitioners have access to more customer data than ever. In this e-book we talk about how marketers can transform their strategies by focusing on a single metric: Customer Lifetime Value.
Some of the largest, most successful companies in the world don't know some basic facts and metrics on their customer base. Mastering these metrics will put startup owners ahead of some of their most seasoned competitors.
Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.