Customer Acquisition

Acquire New Customers Using Behavior Prediction

Target high value prospects who already share the spending habits of your most valuable customers to transform your acquisition efforts.
Turbocharge Customer Acquisition - Lightning Icon

Turbocharge Your Customer Acquisition

Discover the best channels for acquiring high-value customers based on accurate lifetime value prediction.

Zodiac Metrics - Customer Acquisition - Software Integrations

Find out where your best customers came from so you can spend more on those channels.

Supplement attributes such as demographics or behaviors with predictive lifetime value (LTV).

Easily create a Google or Facebook target audience from within Zodiac, allowing you to pursue prospects who look like your best customers.

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Optimize Your Acquisition Budget

Find your optimal cost per acquisition and rate of return with predictions of individual future transactions.

Organic Search: $5.1
Paid Search: $5.1
FaceBook: $4.2
Referral: $18.3
Unknown: $5.3

Median CLV by Acquisition Channel

Use Zodiac’s CLV models to predict future customer spending by segment.

Get unparalleled insight into how much each customer will spend by acquisition channel.

Maximize ROI by distributing your acquisition budget appropriately for each channel.

Related Customer Acquisition Resources

  • Customer-Based Company Valuation

Is That Multi-Billion Dollar Company Valuation On Target? Here’s How You Can Find Out

August 21st, 2017|0 Comments

Zodiac's Co-Founder & Chief Statistician shows how customer-based company valuation can differentiate unicorns from unwise investments by analyzing Blue Apron's addiction to acquisition.

  • Zodiac- Customer Acquisition - Man Eating Bad Pizza

Cheap Pizza and Cheap Customers- Why You Should Stay Away from Both

April 13th, 2017|0 Comments

“Just because it’s cheaper doesn’t mean it’s better.” This is the tagline highlighted in one of Papa John’s latest commercials. The company is taking aim in a clever way at competitors such as Domino’s that [...]

  • Woman Using Tablet in Retail Store

How to Transform Your Acquisition Efforts by Predicting Customer Behavior

February 15th, 2017|0 Comments

In today’s results-driven world, the efforts of marketers are likely heavily focused on hitting acquisition target numbers. The company’s entire growth strategy often hinges on bringing in as many new customers as possible. Increasingly, it’s [...]

Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

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