Customer Acquisition

Acquire New Customers Using Behavior Prediction

Target high value prospects who already share the spending habits of your most valuable customers to transform your acquisition efforts.
Turbocharge Customer Acquisition - Lightning Icon

Turbocharge Your Customer Acquisition

Discover the best channels for acquiring high-value customers based on accurate lifetime value prediction.

Zodiac Metrics - Customer Acquisition - Software Integrations

Find out where your best customers came from so you can spend more on those channels.

Supplement attributes such as demographics or behaviors with predictive lifetime value (LTV).

Easily create a Google or Facebook target audience from within Zodiac, allowing you to pursue prospects who look like your best customers.

Optimize Customer Acquisition Budget - Check Icon

Optimize Your Acquisition Budget

Find your optimal cost per acquisition and rate of return with predictions of individual future transactions.

Organic Search: $5.1
Paid Search: $5.1
FaceBook: $4.2
Referral: $18.3
Unknown: $5.3

Median CLV by Acquisition Channel

Use Zodiac’s CLV models to predict future customer spending by segment.

Get unparalleled insight into how much each customer will spend by acquisition channel.

Maximize ROI by distributing your acquisition budget appropriately for each channel.

Related Customer Acquisition Resources

  • Wayfair and Overstock Analysis

What We Hoped the Business World Would Learn from Our Wayfair and Overstock Analysis

October 24th, 2017|0 Comments

Zodiac co-founders Dan McCarthy and Peter Fader describe the lessons around valuing customer bases that businesses should take away from their Wayfair and Overstock Analysis.

  • Customer-Based Corporate Valuation

How a Firm’s Customer Base Determines its Value: Examining Overstock and Wayfair

September 26th, 2017|0 Comments

Zodiac's Dan McCarthy and Peter Fader use their customer-based corporate valuation methodology to find the fair value of Overstock and Wayfair's stock using publicly available customer acquisition and retention data points.

  • Customer-Based Company Valuation

Is That Multi-Billion Dollar Company Valuation On Target? Here’s How You Can Find Out

August 21st, 2017|0 Comments

Zodiac's Co-Founder & Chief Statistician shows how customer-based company valuation can differentiate unicorns from unwise investments by analyzing Blue Apron's addiction to acquisition.

Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

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