Zodiac uses behavioral data to provide predictive customer insights. We help you identify who your best customers will be, retain them, and find more like them.
What is Zodiac?
Zodiac is a software platform that uses customer analytics and predictive behavioral models to take your simple transaction logs and forecast an expected revenue stream for each individual customer. All you need to do is grab the insights from our user-friendly interface and run with them.
See the Future; Act Now:
Zodiac feeds predictive customer-centric insights into a variety of platforms you already have in place so you can take immediate action.
What People Are Saying About Zodiac
The Latest from Zodiac
Zodiac co-founders Dan McCarthy and Peter Fader describe the lessons around valuing customer bases that businesses should take away from their Wayfair and Overstock Analysis.
A few months ago, Zodiac co-founder and Wharton Marketing Professor Dr. Peter Fader did a joint webinar with marketing analytics firm InfoTrust about the basics of using Customer Lifetime Value (CLV) to power your marketing [...]
You likely already have the data you need to measure the lifetime value of your customer base. If your data is messy or you don't know what to do with it, this post is for you.
Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.