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Find out how Zodiac can help retailers keep their best customers and find more like them.

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What is Zodiac?

Zodiac helps organizations build more profitable customer bases and optimize business decisions by predicting customer profitability.

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The Zodiac Platform


This, in combination with our hands-on support and consultative services, allows organizations to drive immediate, tangible value.

Customer Value

See who your most valuable customers are.

Purchase Frequency

Know when each customer is most likely to purchase again.

Basket Size

Estimate how much each customer is likely to spend.

Recommended Actions

Understand what steps to take to make it all happen.


Benefits for Marketing
Benefits for Finance
Benefits for Data Science

Why Zodiac?


Consultation from the team that literally wrote the book on lifetime value prediction

Powerful Platform

Provides accurate customer valuation, segmentation, targeting, and forecasting


Rapid time to value, with flexible integrations and metrics that can be used across the business


Unparalleled accuracy of predictions, with granularity down to the customer level and forecast validity for the whole customer base

These Brands Use Zodiac to Transform Their Business

And We Can Do It For You Too
Be a Customer-Centric Business

The Latest from Zodiac

8 Ways to Avoid Bombing Your Data Science Interview

February 8th, 2018|0 Comments

Data science is a broad (and growing) field with many varied job descriptions, so what companies are looking for in a data scientist may vary somewhat. Learn how to have a great interview from a Senior Data Scientist and CEO at Zodiac.

The One Thing Your 2018 Marketing Plan May Be Missing

January 25th, 2018|0 Comments

As you build your 2018 marketing plan, you are probably looking to optimize for traditional marketing metrics like CPA, ROAS, and overall conversions. While those are certainly important measures, they become infinitely more valuable and meaningful with the addition of Customer Lifetime Value.

How to Simplify Data-Driven Marketing with a Single Metric

January 9th, 2018|0 Comments

Today's data-driven marketing practitioners have access to more customer data than ever. In this e-book we talk about how marketers can transform their strategies by focusing on a single metric: Customer Lifetime Value.

Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

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