Zodiac uses behavioral data to provide predictive customer insights. We help you identify who your best customers will be, retain them, and find more like them.
What is Zodiac?
Zodiac is a software platform that uses customer analytics and predictive behavioral models to take your simple transaction logs and forecast an expected revenue stream for each individual customer. All you need to do is grab the insights from our user-friendly interface and run with them.
See the Future; Act Now:
Zodiac feeds predictive customer-centric insights into a variety of platforms you already have in place so you can take immediate action.
What People Are Saying About Zodiac
The Latest from Zodiac
Big Insights. Bigger Actions: How Customer-Centric Companies Close the Gap Between Priority and Execution
Customer-centric companies focus on future-oriented marketing activities, which require insight into Customer Lifetime Value.
Zodiac's Co-Founder & Chief Statistician shows how customer-based company valuation can differentiate unicorns from unwise investments by analyzing Blue Apron's addiction to acquisition.
The growth in popularity of marketing analytics has led to an explosion of new metrics that (supposedly) capture the effectiveness of marketing activities. But we don’t drive in our rearview mirrors, so why do marketers dwell over what’s already behind them?
Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.