Zodiac uses behavioral data to provide predictive customer insights. We help you identify who your best customers will be, retain them, and find more like them.
What is Zodiac?
Zodiac is a software platform that uses customer analytics and predictive behavioral models to take your simple transaction logs and forecast an expected revenue stream for each individual customer. All you need to do is grab the insights from our user-friendly interface and run with them.
See the Future; Act Now:
Zodiac feeds predictive customer-centric insights into a variety of platforms you already have in place so you can take immediate action.
What People Are Saying About Zodiac
The Latest from Zodiac
Some of the largest, most successful companies in the world don't know some basic facts and metrics on their customer base. Mastering these metrics will put startup owners ahead of some of their most seasoned competitors.
The models we use as a basis for our predictions can be found on the internet in academic papers dating back to the 1980’s. But what can't be found in those models is adjustments for seasonality and other major events.
Zodiac co-founders Dan McCarthy and Peter Fader describe the lessons around valuing customer bases that businesses should take away from their Wayfair and Overstock Analysis.
Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.