The Zodiac platform helps marketers predict consumer behavior. We help you identify your best customers, retain them, and find more like them.
What is Zodiac?
Zodiac is a software platform that uses predictive behavioral models to take your simple transaction logs and forecast an expected revenue stream for each individual customer. All you need to do is grab the insights from our user-friendly interface and run with them.
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The Latest from Zodiac
“Just because it’s cheaper doesn’t mean it’s better.” This is the tagline highlighted in one of Papa John’s latest commercials. The company is taking aim in a clever way at competitors such as Domino’s that [...]
Most retailers I speak with complain about Amazon eating their lunch. Their typical response? To engage in lightweight “customer-focused” activities like "Hey, let's do a customer experience campaign!” Or “Let's rearrange the store!” It’s almost [...]
This post originally appeared on LinkedIn Pulse. The accusatory cry of “fake news!” has been echoing around the country, whether it’s the president railing against mainstream news networks or everyday people coming across sensational stories [...]
Want to get a free “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.