Zodiac uses behavioral data to provide predictive customer insights. We help you identify who your best customers will be, retain them, and find more like them. 
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What is Zodiac?

Zodiac is a software platform that uses customer analytics and predictive behavioral models to take your simple transaction logs and forecast an expected revenue stream for each individual customer. All you need to do is grab the insights from our user-friendly interface and run with them.

See the Future; Act Now:

Build profiles of your best customers, and find more like them.
Identify customers that are likely to churn and win them back.
Budget Optimization
Focus your marketing budget on your most profitable customers.
Sales Forecasting
Accurately predict future sales volumes and trends by segment and by individual customer.

Software Integrations

Zodiac feeds predictive customer-centric insights into a variety of platforms you already have in place so you can take immediate action.
E-Commerce Platforms
Customer Lifetime Value Software Integrations - OnlineAds

No need to worry about downloading and uploading CSV files or messy data transfers—we can plug in to your existing e-commerce system.

Email & Marketing Automation
Customer Lifetime Value Software Integrations - Email & Marketing Automation

Export an email list based on the data insights identified by the Zodiac platform and take action immediately.

Digital & Social Ads
Customer Lifetime Value Software Integrations - Digital & Social Ads

Find “lookalike” audiences using predictive lifetime value, allowing you to target new prospects who are similar to your best customers within a few clicks.

Business Intelligence
Zodiac Metrics - Customer Lifetime Value Software - Integrations

Already using a BI platform? No need to go elsewhere to get your Zodiac insights.

What People Are Saying About Zodiac


The Latest from Zodiac

  • Customer Centricity: Big Insights to Big Actions- Man Looks Up at Stars

Big Insights. Bigger Actions: How Customer-Centric Companies Close the Gap Between Priority and Execution

August 29th, 2017|0 Comments

Customer-centric companies focus on future-oriented marketing activities, which require insight into Customer Lifetime Value.

  • Customer-Based Company Valuation

Is That Multi-Billion Dollar Company Valuation On Target? Here’s How You Can Find Out

August 21st, 2017|0 Comments

Zodiac's Co-Founder & Chief Statistician shows how customer-based company valuation can differentiate unicorns from unwise investments by analyzing Blue Apron's addiction to acquisition.

  • Attribution Modeling vs. Customer Lifetime Value

Sending Marketing Back to the Future: Comparing Attribution Modeling and Customer Lifetime Value

August 16th, 2017|0 Comments

The growth in popularity of marketing analytics has led to an explosion of new metrics that (supposedly) capture the effectiveness of marketing activities. But we don’t drive in our rearview mirrors, so why do marketers dwell over what’s already behind them?

Want to get a “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

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