The Zodiac platform helps marketers predict consumer behavior. We help you identify your best customers, retain them, and find more like them.
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What is Zodiac?

Zodiac is a software platform that uses predictive behavioral models to take your simple transaction logs and forecast an expected revenue stream for each individual customer. All you need to do is grab the insights from our user-friendly interface and run with them.

See the Future; Act Now:

Acquisition
Build profiles of your best customers, and find more like them.
Retention
Identify customers that are likely to churn and win them back.
Budget Optimization
Focus your marketing budget on your most profitable customers.
Forecasting
Accurately predict future sales volumes and trends by segment and by individual customer.

Integrations

E-Commerce Platforms

No need to worry about downloading and uploading CSV files or messy data transfers—we can plug in to your existing e-commerce system.

Email & Marketing Automation

Export an email list based on the data insights identified by the Zodiac platform and take action immediately.

Digital & Social Ads

Find “lookalike” audiences using predictive lifetime value, allowing you to target new prospects who are similar to your best customers within a few clicks.

Business Intelligence

Already using a BI platform? No need to go elsewhere to get your Zodiac insights.

Our Customers

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The Latest from Zodiac

  • Zodiac- Customer Acquisition - Man Eating Bad Pizza

Cheap Pizza and Cheap Customers- Why You Should Stay Away from Both

April 13th, 2017|0 Comments

“Just because it’s cheaper doesn’t mean it’s better.” This is the tagline highlighted in one of Papa John’s latest commercials. The company is taking aim in a clever way at competitors such as Domino’s that [...]

  • Woman Turning off Alarm Clock

When Will Retailers Wake Up and Smell the CLV?

April 6th, 2017|0 Comments

Most retailers I speak with complain about Amazon eating their lunch. Their typical response? To engage in lightweight “customer-focused” activities like "Hey, let's do a customer experience campaign!” Or “Let's rearrange the store!” It’s almost [...]

  • CLV Boosts Marketing Credibility and Helps Avoid Fake News

How Customer Lifetime Value Can Help Solve the Crisis of Marketing Credibility

March 27th, 2017|0 Comments

This post originally appeared on LinkedIn Pulse. The accusatory cry of “fake news!” has been echoing around the country, whether it’s the president railing against mainstream news networks or everyday people coming across sensational stories [...]

Want to get a free “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

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