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How to Use Customer Lifetime Value to Create an Effective Retention Plan

Without the right customer data and predictive capabilities, creating an effective retention plan is more like a guessing game than a true strategy. Certain kinds of customers are clearly worth fighting for, while others do [...]

By | March 7th, 2017|Categories: customer retention|0 Comments

How to Transform Your Acquisition Efforts by Predicting Customer Behavior

In today’s results-driven world, the efforts of marketers are likely heavily focused on hitting acquisition target numbers. The company’s entire growth strategy often hinges on bringing in as many new customers as possible. Increasingly, it’s [...]

By | February 15th, 2017|Categories: behavior prediction, customer acquisition|0 Comments