In my previous post, titled Lessons from the Road: What One Bad Driver Can Teach Us About Customer Lifetime Value (CLV) Marketing, I deconstructed how to make the case (both from a practical standpoint as [...]
Lessons from the Road: What One Bad Driver Can Teach Us about Customer Lifetime Value (CLV) Marketing
The date was April 29, 2017. It was a blisteringly hot spring day in Philadelphia—pushing beyond 90 degrees—and my wife and I decided to take a day trip to the beaches in New Jersey. As [...]
Missed the Customer Centricity 2017 Conference? Read this recap by Allison Hartsoe of Ambition Data on transforming into a customer-centric organization.