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Ethos and Ideology: Inside the Minds of Leaders Running Customer-Centric Organizations

In my previous post, titled Lessons from the Road: What One Bad Driver Can Teach Us About Customer Lifetime Value (CLV) Marketing, I deconstructed how to make the case (both from a practical standpoint as [...]

By | July 17th, 2017|Categories: customer centricity, peter fader|0 Comments

Lessons from the Road: What One Bad Driver Can Teach Us about Customer Lifetime Value (CLV) Marketing

The date was April 29, 2017. It was a blisteringly hot spring day in Philadelphia—pushing beyond 90 degrees—and my wife and I decided to take a day trip to the beaches in New Jersey. As [...]