If you add up the projected spend of all customers that are expected to purchase again in the next quarter or two, you’ll have the most accurate sales forecast possible! Learn how to use Customer Lifetime Value to take the guesswork out of forecasting . Download Full PDF
Without the right customer data and predictive capabilities, creating an effective retention plan is more like a guessing game than a true strategy. Certain kinds of customers are clearly worth fighting for, while others do not justify the expense required to keep them around. To craft an effective retention plan, you need the right tools [...]
In today’s results-driven world, the efforts of marketers are likely heavily focused on hitting acquisition target numbers. The company’s entire growth strategy often hinges on bringing in as many new customers as possible. Increasingly, it’s the job of the marketing department to make that growth happen. But there’s a problem: How do you know that [...]
Creating an effective retention plan can be a challenge if you're relying on historical trends, anecdotal evidence, and blind hunches. You need a way to identify your most valuable segments and to predict future spend potential. Download our free marketing brief to explore three ways you can use customer lifetime value to segment and target [...]
How do you know that all the new customers you're acquiring as a marketer are actually worth the cost? Download this marketing brief to explore how you can use CLV modeling to identify the best acquisition channels, find your optimal cost per acquisition, and increase your rate of return.
See how Zodiac helps brands base business decisions on the road ahead instead of looking in the rearview mirror using predictive analytics. Download PDF
Most of us have become addicted to a mobile or online game at some point. While you might think of downloading and playing a game on your phone simply to pass the time during a long commute or to unwind after work, mobile gaming is big business. The industry saw more than $40 billion in [...]
An online menswear retailer was looking to measure the impact of their email campaigns and optimize their marketing budget. Read about how they used Zodiac's CLV-based targeting to re-focus on the highest-value customer segments.
Womenswear retailer dressbarn was looking to optimize their marketing spend and drive deeper customer engagement. Read about how Zodiac's customer lifetime value-driven insights helped them to save millions by re-focusing marketing efforts on the most profitable segments.
Customer lifetime value (CLV) is still an unknown or unclear concept to many marketers and businesses as a whole despite its vast potential to improve marketing ROI. Customer lifetime value is the net profit gained from the entire relationship with a customer: past, present, and future. Most marketers have acquisition targets. Some also have retention targets. [...]