Acquisition

Acquire New Customers Using Behavior Prediction
Target high value prospects who already share the spending habits of your most valuable customers.
Turbocharge Your Acquisition

Discover the best channels for acquiring high-value customers based on accurate lifetime value prediction.

Find out where your best customers came from so you can spend more on those channels.

Supplement attributes such as demographics or behaviors with predictive lifetime value (LTV).

Easily create a Google or Facebook target audience from within Zodiac, allowing you to pursue prospects who look like your best customers.

Optimize Your Acquisition Budget

Find your optimal cost per acquisition and rate of return with predictions of individual future transactions.

Organic Search: $5.1
Paid Search: $5.1
FaceBook: $4.2
Referral: $18.3
Unknown: $5.3

Median CLV by Acquisition Channel

Use Zodiac’s CLV models to predict future customer spending by segment.

Get unparalleled insight into how much each customer will spend by acquisition channel.

Maximize ROI by distributing your acquisition budget appropriately for each channel.

Want to get a free “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

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