What We Do:
Zodiac has adapted decades of research on customer lifetime value (CLV) into a cloud-based software platform. We use sophisticated and proven data models to predict the future behavior of individuals, rather than simply assuming past trends and averages will continue across the board (because they never do!).
What is CLV?
How We’re Different
No prediction on how customers will behave in the future, only backward-looking and reactive.
Specific Predictions of Future Behavior
Number of purchases, basket size, churn probabilities on individual customer level
Same CLV for every customer & segment, group customers by RFM.
Allows micro-segmentation and analysis of CLV distribution for customer base
Unknown and potentially complex data requirements and integration.
Very Little Data Required
Only historical transaction log, for more accurate fit and easier integration
Just your typical bunch of stats PhDs sitting around constructing mathematical models of human behavior.
Want to get a free “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.