What We Do:

Zodiac has adapted decades of research on customer lifetime value (CLV) into a cloud-based software platform. We use sophisticated and proven data models to predict the future behavior of individuals, rather than simply assuming past trends and averages will continue across the board (because they never do!).

Customer Lifetime Value

We’ll help you find out how much each customer will spend, which customers will purchase again, and when they are likely to churn—all based on raw sales data. Our goal is to enable marketers to use these metrics to optimize campaigns, improve forecasting, acquire and retain higher value customers, and eliminate wasteful spend by concentrating efforts where success is more likely.

What is CLV?

How We’re Different

Existing Solutions

No prediction on how customers will behave in the future, only backward-looking and reactive.

Specific Predictions of Future Behavior
Number of purchases, basket size, churn probabilities on individual customer level

Same CLV for every customer & segment, group customers by RFM.

Individual Estimates
Allows micro-segmentation and analysis of CLV distribution for customer base

Unknown and potentially complex data requirements and integration.

Very Little Data Required
Only historical transaction log, for more accurate fit and easier integration

Leadership

Just your typical bunch of stats PhDs sitting around constructing mathematical models of human behavior.

ARTEM MARIYCHIN
ARTEM MARIYCHINCEO AND CO-FOUNDER
Artem is the co-founder and CEO of Zodiac. He is passionate about the potential of using data to improve strategic decision-making and business operations. Previously, Artem was an investor at companies including Goldman Sachs, 3G Capital, and Highbridge Capital where he focused on identifying investment opportunities arising from industries undergoing structural change, companies facing complex situations, and disruptive technologies.
JUSTIN BLEICH
JUSTIN BLEICHCO-FOUNDER
Justin is an Adjunct Professor and PhD in Statistics at the Wharton School. He enjoys working on data-driven problems and creating solutions that have an impact on people. Justin leads the engineering team in scaling forecasting and prediction functionality based on machine learning algorithms and Bayesian models.
DR. PETER FADER
DR. PETER FADERCO-FOUNDER
Peter is the world’s thought leader in customer lifetime value. His research and mathematical models are valued by start-ups and Fortune 500 companies alike. He is a graduate of MIT, professor at the Wharton School, and has more than 25 years’ experience as a consultant to many of the world’s leading brands across many industries.
DAN MCCARTHY
DAN MCCARTHYCHIEF STATISTICIAN AND CO-FOUNDER
Dan is a PhD student in Statistics at the Wharton School, data scientist in residence at the Wharton Customer Analytics Initiative, and advisor to Two Six Capital. Dan graduated summa cum laude from the Wharton and Engineering Schools of the University of Pennsylvania. His PhD thesis topic is customer-based corporate valuation.
PIA BANERJEE
PIA BANERJEEHEAD OF PRODUCT
Prior to Zodiac, Pia had spent several years in investment banking advising growth stage companies with positioning their stories to investors and executing on capital markets and M&A transactions. She is inspired by new technologies and the potential for data analytics to change the way companies do business. She graduated from the University of Pennsylvania with a dual degree in finance (from The Wharton School) and biology.

Our Clients

Our Investors

Want to get a free “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

request demo