The Zodiac platform helps marketers predict consumer behavior. We help you identify your best customers, retain them, and find more like them.
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What is Zodiac?

Zodiac is a software platform that uses predictive behavioral models to take your simple transaction logs and forecast an expected revenue stream for each individual customer. All you need to do is grab the insights from our user-friendly interface and run with them.

See the Future; Act Now:

Build profiles of your best customers, and find more like them.
Identify customers that are likely to churn and win them back.
Budget Optimization
Focus your marketing budget on your most profitable customers.
Accurately predict future sales volumes and trends by segment and by individual customer.


E-Commerce Platforms

No need to worry about downloading and uploading CSV files or messy data transfers—we can plug in to your existing e-commerce system.

Email & Marketing Automation

Export an email list based on the data insights identified by the Zodiac platform and take action immediately.

Digital & Social Ads

Find “lookalike” audiences using predictive lifetime value, allowing you to target new prospects who are similar to your best customers within a few clicks.

Business Intelligence

Already using a BI platform? No need to go elsewhere to get your Zodiac insights.

Our Customers


The Latest from Zodiac

  • Woman Using Tablet in Retail Store

How to Transform Your Acquisition Efforts by Predicting Customer Behavior

February 15th, 2017|0 Comments

In today’s results-driven world, the efforts of marketers are likely heavily focused on hitting acquisition target numbers. The company’s entire growth strategy often hinges on bringing in as many new customers as possible. Increasingly, it’s [...]

  • 3 Ways to Enhance Your Customer Retention Efforts

Three Ways to Enhance Your Customer Retention Efforts

February 7th, 2017|0 Comments

Creating an effective retention plan can be a challenge if you're relying on historical trends, anecdotal evidence, and blind hunches. You need a way to identify your most valuable segments and to predict future [...]

  • Transforming Customer Acquisition by Predicting Customer Behavior

Transforming Customer Acquisition by Predicting Customer Behavior

February 7th, 2017|0 Comments

How do you know that all the new customers you're acquiring as a marketer are actually worth the cost? Download this marketing brief to explore how you can use CLV modeling to identify the best acquisition [...]

Want to get a free “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

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