The Zodiac platform helps marketers predict consumer behavior. We help you identify your best customers, retain them, and find more like them.
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What is Zodiac?

Zodiac is a software platform that uses predictive behavioral models to take your simple transaction logs and forecast an expected revenue stream for each individual customer. All you need to do is grab the insights from our user-friendly interface and run with them.

See the Future; Act Now:

Acquisition
Build profiles of your best customers, and find more like them.
Retention
Identify customers that are likely to churn and win them back.
Budget Optimization
Focus your marketing budget on your most profitable customers.
Forecasting
Accurately predict future sales volumes and trends by segment and by individual customer.

Integrations

E-Commerce Platforms

No need to worry about downloading and uploading CSV files or messy data transfers—we can plug in to your existing e-commerce system.

Email & Marketing Automation

Export an email list based on the data insights identified by the Zodiac platform and take action immediately.

Digital & Social Ads

Find “lookalike” audiences using predictive lifetime value, allowing you to target new prospects who are similar to your best customers within a few clicks.

Business Intelligence

Already using a BI platform? No need to go elsewhere to get your Zodiac insights.

Our Customers

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The Latest from Zodiac

  • Using CLV to Build More Accurate Sales Forecasts

Using Customer Lifetime Value to Build the Most Accurate Sales Forecasts

March 22nd, 2017|0 Comments

If you add up the projected spend of all customers that are expected to purchase again in the next quarter or two, you’ll have the most accurate sales forecast possible! Learn how to use [...]

  • Woman Shopping on Smart Phone

How to Use Customer Lifetime Value to Create an Effective Retention Plan

March 7th, 2017|0 Comments

Without the right customer data and predictive capabilities, creating an effective retention plan is more like a guessing game than a true strategy. Certain kinds of customers are clearly worth fighting for, while others do [...]

  • Salesperson helping retail customer

Fixing the In-Store Retail Experience: It’s all about AEIOU

February 23rd, 2017|0 Comments

For the past few years the retail industry has seen store after store shuttered as shoppers increasingly prefer the convenience of making purchases from their phones and laptops to the in-store retail experience. This recent [...]

Want to get a free “reading” from Zodiac? Talk to us about running a pilot with existing data so we can show you just how accurate our models are.

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