Know The Future

Predictive, Individualized Customer Lifetime Value

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Zodiac is a predictive analytics solution built on the breakthrough consumer behavior models developed by Wharton School Professor Peter Fader. Zodiac accurately forecasts individualized customer lifetime value, based on real-time sales data, so marketers can implement precise acquisition and retention strategies.

customer-centric data

See your customers for what they really are: Individuals.

Make informed marketing decisions based on each customer’s projected future lifetime value.

maximize margin revenue

Focus your budget on your highest-margin opportunities.

It’s fine to love all your customers. But shouldn’t you love the most profitable ones a little more than the rest?

see your business future

Raise your forecasting ability to “uncanny.”

Accurately predict future sales volumes and trends by segment and by individual customer.

easy to integrate


If you can export sales data, you can use Zodiac. Just drop in date, dollar value and customer ID—Zodiac handles the rest.



Zodiac tracks CLV insights including customer distribution by value and attribute over time and progress toward goal.



Drill down by acquisition channel to see where the highest-value customers originated and understand each channel’s relative impact.



Test campaigns against microsegments to retain best customers, win back stragglers and get maximum value from marketing efforts.

"As American Apparel makes a transformational shift to become data driven and customer centric, having individualized predictive CLV is a must. We'll leverage Zodiac as one of the key metrics for deciding who to target in campaigns and evaluating how effective those campaigns are at increasing customer value."

—Thoryn Stephens, Chief Digital Officer at American Apparel

"We are growing fast right now. Zodiac helps me make sure my new customers are as high quality as my best customers. We use their zCLV forecasts to segment, profile and target our acquisition and retention programs."

—Alvin Glay, Director Digital Marketing at Wahoo Fitness

"Zodiac gives me the power to segment customers by predictive CLV, which is a better way to optimize my marketing spend and drive deeper customer engagement."

—Sandi Michels, VP of Consumer Insight at dressbarn

“Zodiac are true experts in CLV forecasting. Their predictive tool is highly accurate, and they have provided actionable insights on the long-term value of our customers.”

—Alexandra Idol, Ecommerce and Digital Marketing at Charlotte Tilbury

Just your typical bunch of stats PhDs sitting around constructing mathematical models of human behavior.

Artem Mariychin, CEO and Co-Founder

Artem Mariychin graduated from Wharton and the College of Arts and Sciences in the Roy and Diana Vagelos Program of Life Sciences and Management. Artem previously worked at Perry Creek Capital, 3G Capital and Highbridge Capital Management.

Justin Bleich, CTO and Co-Founder

Justin is an Adjunct Professor and PhD in Statistics at the Wharton School. He enjoys working on data-driven problems and creating solutions that have an impact on people. Justin leads the engineering team in scaling forecasting and prediction functionality based on machine learning algorithms and Bayesian models.

Scott Samios, COO

Scott is a marketing & technology professional who specializes in building expansion stage, high growth, B2B enterprise SaaS solutions. He manages teams that help marketers evaluate and deploy complex marketing technologies in e-commerce, personal finance, financial services, subscription/continuity, media and travel.

Dan McCarthy, Chief Statistician and Co-Founder

Dan McCarthy is a PhD student in Statistics at the Wharton School, data scientist in residence at the Wharton Customer Analytics Initiative, and advisor to Two Six Capital. Dan graduated summa cum laude from the Wharton and Engineering Schools of the University of Pennsylvania. His PhD thesis topic is customer-based corporate valuation.

Dr. Peter Fader, Co-Founder

Peter Fader is the world’s thought leader in customer lifetime value. His research and mathematical models are valued by start-ups and Fortune 500 companies alike. He is a graduate of MIT, professor at the Wharton School, and has more than 25 years’ experience as a consultant to many of the world’s leading brands across many industries.